Evidence-led AI market intelligence
FerusAI Insights is a specialist research and intelligence firm focused on applied AI. We help founders, product teams and investors understand how AI products are discovered, evaluated and adopted, so they can allocate time, capital and effort with confidence.
What FerusAI Insights does
We run structured research programmes and targeted studies across applied AI markets, then translate the results into practical intelligence for product, commercial and investment teams.
Understand where the market is moving
Mapping categories, use cases and buyer groups, with indicative size, maturity and growth drivers by segment.
- Category definitions and segmentation frameworks
- Adoption curves by role, industry and company size
- Signals on where demand is consolidating or emerging
See how decisions are really made
Combining surveys, interviews and behavioural signals to understand how AI tools move from curiosity to pilot to rollout.
- Buying journeys and decision-maker maps
- Drivers of adoption, expansion and churn
- Attitudes to risk, governance and vendor lock-in
Position products with context
Comparing products on capabilities, commercial model and perception, anchored to the problems buyers actually care about.
- Feature and pricing benchmarks
- Strengths, weaknesses and whitespace by segment
- Signals on where categories may converge or split
Who we work with
We support teams that are directly responsible for AI product bets, commercial plans or capital allocation.
Use our work to decide which markets to prioritise, how to position your product and how to explain the opportunity to internal and external stakeholders.
Questions we help answer:
- Which segments show real budget and urgency?
- How are buyers framing this problem today?
- Which features and price points are non-negotiable?
Use our work when you need independent conviction around a market, product or thesis before committing capital or resources.
Questions we help answer:
- How resilient is this category and this position?
- Is adoption broadening or concentrated in a niche?
- Where could new entrants or platforms reshape value?
Use our work to choose where to focus AI initiatives inside your organisation and how to communicate value in a grounded way.
Questions we help answer:
- Which workflows are ready for AI, and which are not?
- Build, partner or buy for this capability?
- How do peers structure pilots, KPIs and rollouts?
How we work
You can plug into ongoing programmes or commission focused studies. In both cases, the starting point is the decision you need to take.
Clarify the decision
We align on what is at stake, which markets and buyer groups matter, and what a useful answer looks like for your team or investment committee.
Run the research
We combine decision-maker surveys, structured interviews and advanced data collection models that continuously organise open digital signals around tools, workflows and topics. Results are segmented and benchmarked against our existing baselines.
Deliver decision-ready outputs
You receive concise decks, relevant data cuts and, where applicable, ongoing tracker updates. We stay involved as you translate findings into product plans, GTM moves or investment decisions.